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Our Story

Derrick Coleman with youth basketball players

How It All Began

The Cycle of Champions initiative was born from NBA All-Star Derrick Coleman's vision to create a basketball tournament that goes beyond competition to address real family needs in Michigan communities.

Having lived in Detroit and witnessed firsthand the challenges many families face, Coleman wanted to establish a program that combines his passion for basketball with meaningful community support. By partnering with Whirlpool, a Michigan-based company committed to improving home life, Coleman found the perfect opportunity to make a significant impact.

The concept is simple yet powerful: youth basketball teams compete not just for trophies, but for essential home appliances that create lasting benefits for their families. This innovative approach transforms athletic achievement into practical support that lightens the load at home and creates more time for education, family connection, and community engagement.

Our Mission

Purpose Beyond The Game

At Cycle of Champions, our mission is to harness the power of youth basketball to create meaningful change in Michigan communities.

We believe that by connecting athletic achievement with practical family support, we can build a cycle of positive impact that extends far beyond the basketball court.

Why Washers and Dryers?

Research shows that lack of access to clean clothes is a leading cause of school absenteeism among underserved youth.

When students miss school, they miss critical learning opportunities, social development, and basketball practice.

By providing Whirlpool washers and dryers to championship team families, we're addressing a fundamental need that directly impacts: School attendance Academic performance Athletic participation Family dignity and over alll well-being.

Youth basketball team celebrating

About Derrick Coleman

Derrick Coleman

Featured in the back

NBA All-Star & Community Leader

Derrick Coleman is a former NBA All-Star and the number one overall pick in the 1990 NBA Draft. Known for his powerful presence and versatility, Coleman made his mark in the league—but his greatest impact is happening now, off the court.

He leads DC Elite, a youth basketball and life skills program based in Michigan. Its mission: to use basketball as a vehicle for education, leadership, and personal growth. “Basketball is the draw, education is the key.” That’s the heart of his messag and the foundation of his work he continues to build on.

With Cycle of Champions, Coleman is creating something even bigger: a platform where young athletes can compete with pride, and families receive real-life support through Whirlpool’s appliance donations. It’s about more than basketball it’s about community, legacy, and giving kids the tools to succeed on and off the court.

Join Our Journey

 

Be part of the inaugural Cycle of Champions initiative. Whether you're interested in participating, volunteering, or sponsoring, there's a place for you in this game-changing movement.

 

Get Involved Today